2 Comments
User's avatar
David Shriner-Cahn's avatar

Great article, Thomas.

The same principles apply to marketing. Companies that keep investing in marketing during down or uncertain times typically outperform their competition when the market improves.

Do companies that leverage uncertainty to fix work and boost performance outperform their competition when market conditions improve?

Expand full comment
Thomas Bertels's avatar

No doubt in my mind. And if conditions do not improve , they are prepared go make surgical adjustments quickly.

Expand full comment